SABEW26

Audiences are changing fast and with it, the way they consume journalism. Attention spans are shorter, platforms are more fragmented and many readers are finding business news through social feeds, podcasts, video clips and newsletters before they ever click on a story. 

For journalists, that raises a pressing question: How do you tell rigorous, nuanced business stories beyond the traditional written word? This session will feature reporters who are successfully using social media, audio, video and other formats to reach new audiences. They’ll share the creative risks they’ve taken, what’s worked (and what hasn’t) and how experimenting with new storytelling tools has changed the way they approach their reporting.