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SABEW26 has ended
Friday May 8, 2026 8:30am - 10:15am EDT
What does it mean to be “authentic,” “conversational” or “sincere?” Bosses use these words all the time to describe the best writing and story development, but do you know HOW to do it? This session is based entirely upon years of viewer research into how news consumers identify truth, fact and fake news. This workshop will reveal the secrets to writing and delivering deeply viewer-connected, memorable stories with sincerity, authenticity, and excellence every day. It might also inspire you.

This panel is in partnership with RTDNA.
Speakers
avatar for Kevin Benz

Kevin Benz

Principal, KevinBenz.News
A self-described “recovering” news director, Kevin Benz is well-known as an inspiring, engaging speaker. He coaches thousands of journalists and hundreds of newsrooms around the country with his own style of pragmatic, ethical craft. His 30 years in newsrooms and reporting on... Read More →
Friday May 8, 2026 8:30am - 10:15am EDT
Concerto, third level

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