Millions of people now learn about money, markets and personal finance from creators on platforms like TikTok, often before they ever encounter traditional business journalism. In this chat, we sit down with Dean Indot, a viral finance creator known for making complex financial concepts relatable, human and easy to understand.
This conversation explores what Dean has learned about what audiences are actually confused by, anxious about and hungry to understand when it comes to business and finance, and how those insights intersect with (and sometimes challenge) traditional business journalism. We’ll talk candidly about where business journalism is connecting well with audiences, where it may be missing the mark and what journalists can learn from the way creators build trust and relevance without sacrificing accuracy.
This panel is in partnership with RTDNA.
