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Follow the money: Understanding AI profit in health care
Friday May 8, 2026 2:00pm - 2:45pm EDT
Concerto, third level
AI in health care is big business, but its financial logic is rarely transparent. This session breaks down how AI companies make money, how hospitals pay for these tools, and why costs don’t always decline as promised. Participants will explore pricing models, data monetization, and incentives that shape adoption decisions. The goal is to equip reporters to follow the money—and uncover who truly benefits from AI in health care.

This panel is in partnership with The National Institute for Health Care Management Foundation.
Speakers
avatar for Kevin L. Carter

Kevin L. Carter

Writer/Editor, Freelance
Kevin L. Carter is a Harvard alumnus and accomplished writer with more than 30 years of experience across journalism and health insurance and pharmaceutical industry. He began his career in print and broadcast journalism, working for leading newspaper and radio outlets before transitioning... Read More →
avatar for Marty Steffens

Marty Steffens

Professor of Professional Practice, SABEW Chair in Business and Financial Journalism, Missouri School of Journalism
Marty Steffens holds the SABEW endowed chair at the University of Missouri where she teaches business and financial journalism. She joined the University in 2002 after a 30-year career in news, with leadership positions in large and medium-size newsrooms. She’s had a long standing... Read More →
avatar for Brittany Trang

Brittany Trang

health tech reporter, STAT News
Brittany Trang, Ph.D. is a health tech reporter at STAT News, where she covers artificial intelligence, data, and cybersecurity in health care. She writes and hosts the weekly AI Prognosis newsletter, which examines how AI is reshaping medicine, from hospital systems to insurance... Read More →
Friday May 8, 2026 2:00pm - 2:45pm EDT
Concerto, third level

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