Name: Making financial stories personal
Start: 2026-05-07T16:00:00-0400
End: 2026-05-07T16:45:00-0400

Thursday May 7, 2026 4:00pm - 4:45pm EDT

From investing and economics to taxes and health care costs, finance can feel abstract until you hear it through a real person’s experience. Panelists who regularly speak with consumers for their pieces will discuss how they earn trust, encourage openness, and turn personal stories into powerful reporting.

Moderators

Geoff Rogow

Executive Editor, BBC Studios

Speakers

Hugh Son

Reporter, CNBC

Hugh Son has covered banking for CNBC since 2018, breaking news on the intersection of finance and technology at Goldman Sachs, JPMorgan, Wells Fargo, Uber, Amazon, Apple, Binance and other companies. Before that, he covered finance at Bloomberg News since 2006, where he broke much... Read More →

Rachel Wolfe

Economics Reporter, The Wall Street Journal

Rachel Wolfe is a reporter covering personal economics for The Wall Street Journal. Her stories focus on the ways American consumers shape the economy and how the economy shapes people’s lives. She writes frequently about changing demographics, spending behavior and societal shifts... Read More →

Thursday May 7, 2026 4:00pm - 4:45pm EDT
Ormandy West, lobby level

SABEW26

Geoff Rogow

Hugh Son

Rachel Wolfe

Get help with the event

SABEW26

Geoff Rogow

Hugh Son

Rachel Wolfe

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